| Publishers
must think about caching |
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| • | Publishers
have a lot of web content |
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| – | HTML,
images, Flash, movies |
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| • | Speed
is important part of user experience |
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| • | Bandwidth
is expensive |
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| – | Use
what you need, but avoid unnecessary extra |
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| • | Personalization
differentiates |
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| – | Show
timely data (stock quotes, news stories) |
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| – | Get
accurate advertising statistics |
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| – | Protect
sensitive info (e-mail, account balances) |
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