Michael J. Radwin

Tales of a software engineer who keeps kosher and hates the web.

Would you like clean underwear with your fries?

Men's Regular Full Cut Flannel Boxers After seeing Amazon suggest purchasing clean underwear with almost every item we put in our shopping carts, Ariella and I have wondered if the Internet superstore’s recommendation engine is broken.

Amazon.com Admits Concocting Some Recommendations, a TechWeb News story from a couple of weeks ago, reveals the truth:

“Amazon.com made the shocking admission that it doctors some of its product recommendations, which are supposedly compiled by objective software that compares each customer’s purchasing history with the histories of others who’ve made similar purchases.”

I think it’s great that the world’s biggest book seller is also selling clothes (and even electronics and kitchen stuff). However, while throwing in bogus recommendations might generate some more short-term sales, it is just going to dilute consumer confidence over the long term.